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Fourtitude

For this project, my brief was to create a packaging system for the four elements (earth, wind, water, and fire) in a literal sense as opposed to metaphorical. In doing this, I also created a brief branding experience throughout the packaging.

 Embracing the conceptual and theoretical nature of this project, I decided to create a product that could be used to help people in need. Upon much trial and error, I came up with the idea of using the four elements as building blocks of rebuilding and recovery in areas affected by natural disasters.

Embracing the conceptual and theoretical nature of this project, I decided to create a product that could be used to help people in need. Upon much trial and error, I came up with the idea of using the four elements as building blocks of rebuilding and recovery in areas affected by natural disasters.

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 The name Fourtitude came to me as a combination of ‘four’ (the four elements) and ‘fortitude’ (courage through pain and adversity).

The name Fourtitude came to me as a combination of ‘four’ (the four elements) and ‘fortitude’ (courage through pain and adversity).

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 The design of the packaging came from a very utilitarian mindset, realizing that this product would have to be universally understood, and able to cross multiple language and education barriers. The result, was a series of four, boldly designed metal cans containing the four elements as well as basic usage instructions. 

The design of the packaging came from a very utilitarian mindset, realizing that this product would have to be universally understood, and able to cross multiple language and education barriers. The result, was a series of four, boldly designed metal cans containing the four elements as well as basic usage instructions. 

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