Embracing the conceptual and theoretical nature of this project, I decided to create a product that could be used to help people in need. Upon much trial and error, I came up with the idea of using the four elements as building blocks of rebuilding and recovery in areas affected by natural disasters.
The name Fourtitude came to me as a combination of ‘four’ (the four elements) and ‘fortitude’ (courage through pain and adversity).
The design of the packaging came from a very utilitarian mindset, realizing that this product would have to be universally understood, and able to cross multiple language and education barriers. The result, was a series of four, boldly designed metal cans containing the four elements as well as basic usage instructions.